Ozon
CASE STUDY
Elevating Social Media Presence for Ozon
Sector: Consumer Goods | Household Products | Caribbean Markets
Client Overview:
C.I.C. is one of the Caribbean’s leading manufacturers of household detergents and plastic packaging materials, headquartered in Suriname. Among their top-performing consumer brands is Ozon — a trusted name in everyday cleaning products distributed across multiple Caribbean nations.
While Ozon had a solid offline presence, its digital footprint was lagging behind, especially on key platforms like Facebook and Instagram. That’s when C.I.C. turned to Thrive Design Studio to reimagine Ozon’s social media presence with a regionally nuanced, performance-driven strategy.
CHALENGE
Ozon faced two key obstacles:
Lack of Creative Bandwidth
Internal teams were stretched thin and unable to consistently ideate or execute engaging content.Cultural Fragmentation
Messaging that worked in Suriname didn’t always resonate with audiences in other Caribbean territories, leading to low engagement and brand disconnect.
Results & Impact
233% increase in average engagement rate within 90 days
Localized content strategy deployed across 12 Caribbean countries
Product-centered storytelling that drove purchase intent
Strengthened brand equity across multicultural markets
OUR APPROACH
Our team implemented a full-funnel strategy designed to elevate not just the look — but the impact — of Ozon’s online presence. We focused on aligning brand personality, product education, and local culture to drive relevance and results.
Key Components of the Strategy:
Social Media Brand Strategy
We defined clear brand pillars and tone of voice guidelines tailored to each local audience segment — without diluting brand consistency.Creative Content Development
From custom product visuals to relatable lifestyle content, we crafted a content calendar that was both timely and culturally resonant.Localized Engagement Tactics
We incorporated region-specific themes, holidays, and languages into campaigns to boost relatability and emotional connection.Performance Optimization
Our strategy was data-backed, with monthly performance reports and A/B testing to refine our creative and targeting continuously.
SCOPE OF PROJECT
Strategic Brand & Market Analysis
Social Media Strategy & Channel Optimization
Regionally Tailored Content Creation
Visual Design & Creative Direction
Performance Analytics & Reporting
Stakeholder Training & Handoff
The Bottom Line
This wasn’t just a social media facelift — it was a strategic rebranding of Ozon’s digital voice, turning a functional detergent brand into a relatable household name online.
