CASE STUDY
Client Overview: C.I.C, a prominent Caribbean manufacturing company headquartered in Suriname, specializes in producing high-quality household detergents and plastics packaging materials. One of their flagship brands, Ozon, faced challenges in social media marketing, prompting C.I.C to seek our expertise to enhance their online presence.
CHALENGE
C.I.C faced a dual challenge. First, they lacked the time to generate creative ideas for social media posts, resulting in a stagnant online presence. Second, they struggled with promoting their products effectively across the varied cultural landscapes of the countries they distributed in. The client primarily utilized Facebook and Instagram, but their accounts were not optimized for engagement.
OUTCOME
By addressing the unique challenges faced by C.I.C in social media marketing, our team not only enhanced Ozon’s online presence but also contributed to a more profound connection with consumers in the diverse Caribbean markets. The success of this campaign underscores the importance of understanding local nuances and tailoring strategies to meet the specific needs of each market, ultimately leading to a more robust and impactful social media presence.
Elevating C.I.C’s Social Media Presence for Ozon with a Comprehensive Design and Strategy Approach