Approach:

The rebranding process began with an extensive research phase to understand the company’s values, strengths, weaknesses, and target audience. A series of interviews with key stakeholders, customers, and employees were conducted to gather insights and feedback. This research informed the development of a new brand strategy, positioning, and visual identity.

The new brand strategy focused on highlighting the company’s commitment to the new visual identity was designed to be modern, simple, and memorable. The color palette was updated to reflect a more vivid aesthetic, with a focus on blues and reds that evoke trust, reliability, and professionalism. The new logo is a wordmark of Zeyva with the Z in the shape of a ship in combination with a wave, symbolizing the company’s expertise in the shipping industry.

To launch the new brand, a comprehensive marketing campaign was developed that included a new website, customer satisfaction, reliability, and innovation. The new positioning statement was “Accomplishing Successful Trades” which emphasized the company’s dedication to providing world-class shipping services that meet the unique needs of each customer.

Results:

The rebranding campaign was a success, with the new brand identity receiving positive feedback from both existing and new customers. The new website saw an increase in traffic, with more customers using the site to inquire about services and place orders. The company’s social media accounts also saw an increase in engagement and followers.

Overall, the rebranding helped Zeyva Shipping N.V. stay competitive in a rapidly changing industry, while attracting a new generation of customers who value reliability, innovation, and professionalism.